Welcome
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Video Introduction: How to Succeed as a Product Manager (10:47)
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About Alex Mitchell
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1:1 Coaching with Alex Mitchell
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What to Expect From This Course
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There is No Formula (For the Perfect Product Manager)
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The Different Types of Product Managers
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Slides for Introduction: How to Succeed as a Product Manager
Things to Do in Your First 90 Days
Things to Avoid in Your First 90 Days
Identifying and Understanding the Problem
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Concept introduction
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Video: Identifying and Understanding the Problem (20:27)
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Evaluating Your Company's Stage
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What Resources Do You Have?
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Biases and Existing Products
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Considering New Product Concepts and Problems to Solve
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10x Improvement
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How Are People Solving The Problem Today?
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Bad/Good/Great Product Manager
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Test Your Learning!
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Slides: Identifying and Understanding the Problem
Ideating to Solve the Problem
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Concept introduction
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Video: Ideating to Solve the Problem (18:51)
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Who to Involve in Ideation?
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How Long Should Ideation Session Be?
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Incremental Problem Solving is a Better Approach
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Should You Consider Competitors?
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Bad/Good/Great Product Manager
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Test Your Learning!
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Slides: Ideating to Solve the Problem
Developing and Selling Your Solution
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Concept introduction
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Video: Developing and Selling Your Solution (18:00)
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The Right and Wrong Ways to Communicate Delivery Dates
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Speed to Value
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Stay Focused on Value With Your Pitch
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Selling the Solution to Your Customers
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Bad/Good/Great Product Manager
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Test Your Learning!
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Slides: Developing and Selling Your Solution
Build the Right Team the First Time
Build vs. Buy
Gathering Feedback in the Build Cycle
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Concept Introduction
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Video: Gathering Feedback (24:49)
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Stories, Backlog, and Estimation
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The Release Starts With The Team
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Expanding Testing to Co-Workers
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Engage Nearby Businesses / Testing Services
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Test With Your Target Population
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Bad/Good/Great Product Manager
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Test Your Learning!
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Slides: Gathering Feedback
Achieving Minimum Viable Product
Tracking Data Efficiently
Transforming Your MVP into a Full Product
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Concept Introduction
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Video: Transforming Your MVP into a Full Product (27:01)
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Feature Inventory and Evaluation
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Usage Audit and Why It's Important to Kill Underperforming Features
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Post MVP Feature Development
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The Importance of Onboarding
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Motivating Your Team Post MVP
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Are You Ready to Release?
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Bad/Good/Great Product Manager
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Test Your Learning!
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Slides: Transforming Your MVP into a Full Product
Promoting Your Product Release
Defining and Sharing Success
Supporting Your Product
Integrating Your Product
Preparing for a Product Management Interview?
Bonus Resources
