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How to Become a Product Manager
Welcome
About Alex Mitchell
1:1 Coaching with Alex Mitchell
What to Expect From This Course
There is No Formula (For the Perfect Product Manager)
The Different Types of Product Managers
Product Manager Interviews - Things to Do
Concept Introduction
What Have You Built?
How Do You Think About Building and Prioritizing?
Communication
Studying the Product
What Type of Product Manager Are You? What Type of Product Company Are They?
Test Your Learning!
Product Manager Interviews - Things Not To Do
Concept Introduction
Memorizing Definitions
Memorizing Case Studies
Studying Countless Logic + Math Problems
Pretending to Be a Technical Expert (If You Aren't!)
"Standard" Product Management Questions
Test Your Learning!
Standing Out From the Crowd
Concept Introduction
What Have You Done Outside of Your Career?
Test Hypotheses
Test Your Learning!
Video Summary (16:39)
The One Thing I Look for in Every Product Management Candidate
Concept Introduction
Side Hustle Examples
What a Side Hustle Tells Me: Time Management
What a Side Hustle Tells Me: Committed to Learning
What a Side Hustle Tells Me: Passion
What a Side Hustle Tells Me: Outside Experience
What a Side Hustle Tells Me: Can Thrive In Different Environments
What a Side Hustle Tells Me: Your Entrepreneurial
Video Summary (11:03)
Looking for Even More Interview Help?
100+ Interview Questions and Video Answers
What Does it Mean to Be a Product Manager?
Deep Dive into the Product Lifecycle!
Identifying and Understanding the Problem
Concept introduction
Video: Identifying and Understanding the Problem (20:27)
Evaluating Your Company's Stage
What Resources Do You Have?
Biases and Existing Products
Considering New Product Concepts and Problems to Solve
10x Improvement
How Are People Solving The Problem Today?
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Identifying and Understanding the Problem
Ideating to Solve the Problem
Concept introduction
Video: Ideating to Solve the Problem (18:51)
Who to Involve in Ideation?
How Long Should Ideation Session Be?
Incremental Problem Solving is a Better Approach
Should You Consider Competitors?
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Ideating to Solve the Problem
Developing and Selling Your Solution
Concept introduction
Video: Developing and Selling Your Solution (18:00)
The Right and Wrong Ways to Communicate Delivery Dates
Speed to Value
Stay Focused on Value With Your Pitch
Selling the Solution to Your Customers
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Developing and Selling Your Solution
Build the Right Team the First Time
Concept Introduction
Video: Build the Right Team the First Time (22:17)
Building Your Team and Establishing Values
The Best Teams Have Multiple "Gears"
Understanding Developer Motivation
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Build the Right Team the First Time
Build vs. Buy
Concept Introduction
Video: Build vs. Buy (24:22)
10 Factors to Consider
When to Almost Always Buy
When to Almost Always Build
Signs of Buyer Fail
Signs of Builder Fail
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Build vs. Buy
Gathering Feedback in the Build Cycle
Concept Introduction
Video: Gathering Feedback (24:49)
Stories, Backlog, and Estimation
The Release Starts With The Team
Expanding Testing to Co-Workers
Engage Nearby Businesses / Testing Services
Test With Your Target Population
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Gathering Feedback in the Build Cycle
Achieving Minimum Viable Product
Concept Introduction
Video: Achieving Minimum Viable Product (24:26)
MVP vs. MLP vs. MRP
Alpha Releases and the Alpha Community
Alpha Release Feedback
Beta Releases and Feedback
Benefits and Risks of Releasing Early
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Achieving Minimum Viable Product
Tracking Data Efficiently
Concept Introduction
Video: Tracking Data Efficiently (24:22)
Vanity Metrics and Real Metrics
What Should You Measure and How?
Qualitative is Just as Important as Quantitative
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Tracking Data Efficiently
Transforming Your MVP into a Full Product
Concept Introduction
Video: Transforming Your MVP into a Full Product (27:01)
Feature Inventory and Evaluation
Usage Audit and Why It's Important to Kill Underperforming Features
Post MVP Feature Development
The Importance of Onboarding
Motivating Your Team Post MVP
Are You Ready to Release?
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Transforming Your MVP into a Full Product
Promoting Your Product Release
Concept Introduction
Try Something New (Every Single Time)
Be an Evangelist
Bad/Good/Great Product Manager
Test Your Learning!
Defining and Sharing Success
Concept Introduction
Video: Promoting Your Releases and Sharing Success (23:29)
Setting Long Term Goals with OKRs
Watch Out for Financial Goals!
Sharing Goal Performance
Bad/Good/Great Product Manager
Test Your Learning!
Slides: Promoting Your Product Release and Sharing Success
Wrap up
Course recap
Your feedback
Top Books / Podcasts / Audiobooks for Aspiring Product Managers
Top Books/Audiobooks
Top Podcasts
Top Blog Posts
Video Summaries (29:00)
Bonus Resources
Agile Urban Dictionary for Product Managers
Development Checklist
Case Study: Local Listings
41 Ways to Get Feedback on Your Product
The 7 Habits of a Highly Effective Product Manager
Interview Prep: Answering Product Design Questions
Bad/Good/Great Product Manager
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